What changes create AI-answer risk?
A launch, retirement, price change, rebrand, leadership event, funding announcement or platform migration can leave old facts active long after the press release ships.
See the trigger eventsRESOURCESUnderstand the gap.
Understand the gap.
Ship the repair.
Practical field guides for teams responsible for keeping company facts current across AI answers, owned sources and the wider web.
What exactly is a Fix Card?
One finding turned into an instruction a team can act on, with evidence, the affected surface, the exact change, an owner, acceptance criteria and a validation method.
See the deliverableWhat counts as proof?
A locked fact set, dated observations, traced conflicts, deployment evidence and a same-scope recheck. Not a blended score or a one-run claim of causality.
Follow the processFIX CARD ANATOMY
The finding becomes the work.
Every material issue must name the defect, evidence, affected page or source, exact action, deliverable, owner, effort, validation method and completion evidence.
FIX CARD 03 / 05
HIGH PRIORITYAFFECTED SURFACEPriority pricing page + Product schema
Retired plan still shapes the answer
An archived offer remains discoverable while current pricing schema does not explicitly supersede it.
AI can combine the retired offer and current pricing into one confident but inaccurate buyer answer.
Remove the retired offer from indexable surfaces, update canonical pricing copy, and ship the attached Product and Offer schema patch.
THE SURFACEGX REPAIR MODEL
Read. Understand. Trust.
AI-answer accuracy depends on three connected repair layers. Technical work alone cannot correct a weak owned answer or an absent authority signal.
Can AI access, render and understand the site?
Technical diagnosis, repair artifacts, GitHub-ready fixes and rescans.
Does the site clearly answer the questions buyers ask?
Page findings, direct-answer recommendations, briefs and copy-ready actions.
Does the wider web provide credible evidence?
Source gaps, consistency findings, proof requirements and PR-informed Fix Cards.
EVIDENCE RULES
How SurfaceGX keeps the work defensible.
No deterministic promise that one placement or edit will cause one AI answer.
Every recommendation names the gap, evidence and next action.
Source importance is tied to relevant answers, not a generic domain metric.
Founder review for narratives, competitive findings and client-facing recommendations.
Dates, URLs, captures and prompt samples stay attached to the record.
Make sure AI changes with you.
Tell us what is changing and when. We will tell you whether it fits a Sprint before you spend anything.
Discuss your change